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The Art of E-commerce: Your way into China

October 26, 2017 @ 6:15 pm - 8:15 pm

DATE / 时间
Thursday 26 October 2017 – 18:15-20:15 / 2017年10月26号 (周四)- 18:15-20:15
IBCC–Israeli Business and Cultural Center / 以色列商务与文化中心

Dear Members and Friends of SwissCham,
SwissCham Beijing, together with the IsCham, is delighted to invite you to participate in our seminar The Art of E-commerce: Your way into China on October 26th at IBCC- Israeli Business and Cultural Center.

“15.5% of all retail sales, amounting to $752 billion, were transacted online last year — up 26.2% year-on-year.” —China’s National Bureau of Statistics“Over 500 million people reportedly engaged in online shopping in China in 2016. By 2020, it is estimated that e-commerce sales in China will surpass those of the USA, UK, Japan, Germany, and France combined.” —Forbes

Examining this huge market shift and the impact of online shopping, this seminar aims to provide attendees with the top tools, techniques and examples of E-Commerce in China.

Whether you are a CEO at a leading firm, a start-up entering the Chinese market or an entrepreneur trying to sell products in China…

You must understand the trends of China’s E-Commerce and the tools to be successful in this market.This multi-national gathering of experts will present this topic with various perspectives. Four speakers will discuss the topic based on their expertise in the field, allowing attendees to better understand the different providers on the market and the 3rd party providers as well as learn about the legal aspects of the field and gain first-hand knowledge from an SME. Following the speakers, there will be a question-and-answer session, where attendees can find out all there is to know about E-Commerce in China.

We are looking forward to seeing you there!

With best regards,

Your SwissCham Team

In collaboration with:


Mr. Daniel Albrecht, Director at Starke 

Topic: How to protect your IPR on the Chinese E-Commerce Market?
Daniel Albrecht is a German attorney at law and Managing Counsel of Starke. Besides Daniel works as a Guest Professor for civil law at the China University of Political Science and Law (CUPL) in Beijing and is also external expert or the EU China IPR SME Helpdesk and member of the board of the German Chamber of Commerce in North China. He published several articles about Chinese IPR and E-Commerce matters.


Mr. David Wang, CEO of KingNature

Topic: E-commerce features to attract the younger generation and the challenges you face as a ‘food’ provider in e-commerce in China.
David Wang is currently CEO of KingNature, Greater China. Before he took verious management position in GE Healthcare, specialized in Global Product Management and Regional Business Management. David holds M.B.A degrades from CKGSB, and Certified SixSigma Black Belt. Based in Zurich, Switzerland, kingnature develops, produces and distributes highquality dietary supplements, functional food products and cosmetics with finest natural ingredients applying atest Swiss health technology.


Mr. Yoav Sadan, BD Manager at Up2china

Topic: E-commerce solutions and differences for foreign companies- what should I know before running a Chinese e-commerce store? The B2CC (business to Chinese consumer) model
Yoav is currently the Beijing business development manager at before that he was the sales manager for a web solution startup that was later bought by wix. Yoav is currently finishing his degree at the Hebrew university, while also managing a personal blog called Mushu, covering Israeli startups viable in the Chinese market.


Mr. Robbert Görris, Business Development Manager at Sovereign group

Topic: How to be successful in E-commerce in China?
At Sovereign China Robbert works with companies and provide them with experience in market entry strategy for China. He provides them with his knowledge of the Chinese market gains during his 8 years in China working with SME’s who wanted to enter China. Before joining Sovereign Robbert was General Manager at the Belgium, Netherlands Luxembourg Chamber of Commerce in Beijing (BenCham). During his time with BenCham, he was involved in many business delegations visiting China from a diverse range of industries. During his time at the Benelux Chamber of Commerce, he held different board positions. He was board member of the EU SME Centre in Beijing and of the accreditation board of Belgium Luxembourg Chambers of Commerce abroad based in Brussels.
Robbert holds a BA Degree in Business administration and an MBA in Change Management from the Rotterdam School of Management in the Netherlands. During his studies, he won a scholarship to study at the National Chengchi University in Taipei. There he worked on his Master Thesis on the cultural difference in the meaning of trust by analyzing the cultural difference in word association

18:15 Registration
18:30 Keynote Speeches
19:30 Panel Discussion
19:50 Networking

COST / 费用
– Members:  RMB 50 会员价
– Non-Members: RMB 100 非会员价

Ms. Andrea Su
+86 10 8468 3982

RSVP: Please register by 24 October 2017 请在2017年10月24日前登记

Cancellation of RSVP
In case you need to cancel your attendance to the event, please write an email to at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation.  You can reach us as well by telephone: +86 10 8468 3982



IBCC- Israeli Business and Cultural Center
No. 3, 798 East Street of 798 Art Zone, No.2 Jiuxianqiao: Road, Chaoyang District, Beijing



October 26, 2017
6:15 pm - 8:15 pm
Event Category:

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