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Reaching the Outbound Chinese Tourist

August 21, 2018 @ 1:00 pm - 3:00 pm

In association with

SwissCham Shanghai is delighted to invite you to:

Reaching the Outbound Chinese Tourist

Tuesday, August 21st, 2018
2018年8月21日 星期二

Dear Members and Friends of SwissCham,

SwissCham is happy to support AustCham and is cordially inviting all Members and Non-Members to the event “Reaching the Outbound Chinese Tourist”.

At the beginning of this century, fewer than 10 million Chinese would leave the country each year to see the outside world. Last year this figure was an astonishing 150 million people, and it could more than double by 2030. In less than two decades, Chinese travellers have vaulted past every other nation to become the world’s largest outbound tourist market, spending upwards of US$300 billion collectively, and tourism organisations around the world are now labouring to catch up and welcome China’s expanding army of visitors.

But the rise of China’s outbound tourist market is only one side of the story, at the same time, the wants and needs of the average outbound Chinese tourist has also changed. What is the contemporary outbound tourist like, how do they choose their destination, what kind of experience are they seeking and how then to best prepare for them and be “China-ready”?

Join us and our panel of experts on Tuesday 21 August as our we discuss reaching the outbound Chinese tourist.

Best regards,

Your SwissCham Team

About the Speaker

Saxon Booth is Director of Business Development at Dragon Trail Interactive in Shanghai, a Chinese digital marketing and technology solutions agency working exclusively for the travel industry.
Dragon Trail helps global travel brands on every continent to reach and connect with Chinese travelers and the Chinese travel trade on digital.
Saxon leads Dragon Trail’s business development team, driving sales, building new client partnerships and designing digital strategies for new and existing clients around the world.
Saxon has studied and worked in China since 2013, completing a Masters Degree in International Studies at UTS, before joining working for the European Union and then Dragon Trail Interactive. He spent 6 years working in Australian government legal policy before moving to China. Saxon is fluent in Chinese and also holds Bachelors Degrees in Law and Journalism from UTS.


Grace Gao has a 15 years background in Destination Marketing. She is responsible for overseeing execution of promotional campaigns in accordance with Switzerland Tourism global objectives and market targets, optimizing marketing investment with particular emphasis on awareness raising and attracting new Chinese visitors to Switzerland.

Switzerland Tourism is the national tourism board, promoting Switzerland as a travel, holiday and convention destination both in Switzerland and abroad. Today, Switzerland Tourism runs three offices all over Greater China (Beijing, Shanghai and Kong Kong).


Date & Time 日期&时间
Tuesday, August 21st, 2018 13:00- 15:00

Prices 价格: TBC

Member: RMB –
Non-Member: RMB –
Payment 付款方式: TBC


Cancellation of RSVP

In case you need to cancel your attendance to the event, please write an email to: at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation. You can contact Nini Qi by telephone: 021 5368 1237. For third-party events, the event terms and conditions of the event organizer apply.
如果您要取消出席活动,请在活动开始前24小时写邮件给。如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动,取消规则请参照活动主办发布的条款。




August 21, 2018
1:00 pm - 3:00 pm
Event Categories:



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SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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