In association with:
SwissCham Shanghai is delighted to invite you to: 中国 瑞士商会诚挚邀请您
Wednesday, November 7, 2018 2018年11月07日 星期三 18:30 – 20:30 @The Westin Bund Centre Dear Members and Friends of SwissCham,
Retail isn’t dying, it’s reinventing itself. The evolution of New Retail in China continues to shake things up for traditional bricks-and-mortar stores in the drive to integrate everything offline with online, and the rest of the world is looking on as China leads the way.
New Retail combines tech-driven integration with traditional models of commerce to enhance the overall retail experience, creating a real-time manifestation of the individual consumer’s commercial desires by blending the digital and physical together. In other words, ‘shopping’ is no longer the same thing as simply ‘buying’, and nowhere is this more prominent than in China. While this all may sound complicated, the fundamental concepts behind implementing New Retail are in fact quite easy to grasp.
Join us and our expert speakers as we explain and discuss the future of (New) Retail.
SwissCham Team About the speakers:
Jerry Clode, Head of Digital & Social Insight, Resonance Jerry leads social and digital insight at Resonance. First arriving in China in 1994, he is considered an expert in Chinese consumer culture. At Resonance, Jerry has developed SMART, a specific methodology to understand how Chinese digital behaviour is evolving. His current international clients include Tiffany, H&M, Singapore Airlines, Shell and Bose. Jerry was a recipient of the Campaign Asia Digital A-List award both in 2017 and 2018. He is also a regular commentator on digital change in China for publications such as Ad Age, Jing Daily and the Business of Fashion. Jerry is a kiwi, but speaks intelligible English. Hector Zhang, Operations Advisor at Alibaba Group – Tmall Business Unit Hector is an international business professional with close to 10 years of merchandising and brand building experiences with brands and retail channels across the Asia Pacific region. His expertise focuses on supporting foreign brands successfully enter the Chinese market and generate sustainable return on investment. Olivia Plotnick, China Marketing Specialist, Ogilvy Marketing & Communications Manager, China China marketing enthusiast with a passion for creating content that unites communities, builds brand awareness and drives engagement. Olivia manages Chinese social media accounts across different industries and has worked at agencies helping international brands craft their China marketing strategy. She is on the volunteer Board of Directors for IPWS (International Professional Women’s Society) in Shanghai, as a Marketing & Communications Executive. Date & Time （日期及时间）: November 7, 2018, 18:30 – 20:30 Program Rundown （活动流程）: 18:30 – 19:00 Registration 19:00 – 20:30 Speech Prices（价格）: Member: RMB 250/person 会员价 Non-member: RMB 350/person 非会员价 RSVP: Please register by November 5, 2018 请在2018年 11 月5 日前登记 Cancellation of RSVP
In case you need to cancel your attendance to the event, please write an email to:
firstname.lastname@example.org at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation. You can contact Nini Qi by telephone: 021 5368 1237. For third-party events, the event terms and conditions of the event organizer apply. 如果您要取消出席活动,请在活动开始前24小时写邮件给 email@example.com。如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动，取消规则请参照活动主办发布的条款。 Location
Crowne Lounge, The Westin Bund Centre 上海威斯汀大饭店
88 Henan Middle Road 上海市黄浦区河南中路88号