In association with:
SwissCham Shanghai is delighted to invite you to:
Wednesday, November 7, 2018
18:30 – 20:30
@The Westin Bund Centre
Dear Members and Friends of SwissCham,
Retail isn’t dying, it’s reinventing itself. The evolution of New Retail in China continues to shake things up for traditional bricks-and-mortar stores in the drive to integrate everything offline with online, and the rest of the world is looking on as China leads the way.
New Retail combines tech-driven integration with traditional models of commerce to enhance the overall retail experience, creating a real-time manifestation of the individual consumer’s commercial desires by blending the digital and physical together. In other words, ‘shopping’ is no longer the same thing as simply ‘buying’, and nowhere is this more prominent than in China. While this all may sound complicated, the fundamental concepts behind implementing New Retail are in fact quite easy to grasp.
Join us and our expert speakers as we explain and discuss the future of (New) Retail.
Your SwissCham Team
About the speakers:
|Jerry Clode, Head of Digital & Social Insight, Resonance
Jerry leads social and digital insight at Resonance.
First arriving in China in 1994, he is considered an expert in Chinese consumer culture. At Resonance, Jerry has developed SMART, a specific methodology to understand how Chinese digital behaviour is evolving.
His current international clients include Tiffany, H&M, Singapore Airlines, Shell and Bose. Jerry was a recipient of the Campaign Asia Digital A-List award both in 2017 and 2018. He is also a regular commentator on digital change in China for publications such as Ad Age, Jing Daily and the Business of Fashion.
Jerry is a kiwi, but speaks intelligible English.
|Hector Zhang, Operations Advisor at Alibaba Group – Tmall Business Unit
Hector is an international business professional with close to 10 years of merchandising and brand building experiences with brands and retail channels across the Asia Pacific region. His expertise focuses on supporting foreign brands successfully enter the Chinese market and generate sustainable return on investment.
||Olivia Plotnick, China Marketing Specialist, Ogilvy Marketing & Communications Manager, China
China marketing enthusiast with a passion for creating content that unites communities, builds brand awareness and drives engagement.
Olivia manages Chinese social media accounts across different industries and has worked at agencies helping international brands craft their China marketing strategy. She is on the volunteer Board of Directors for IPWS (International Professional Women’s Society) in Shanghai, as a Marketing & Communications Executive.
Date & Time （日期及时间）:
November 7, 2018, 18:30 – 20:30
Program Rundown （活动流程）:
18:30 – 19:00 Registration
19:00 – 20:30 Speech
Member: RMB 250/person 会员价
Non-member: RMB 350/person 非会员价
RSVP: Please register by November 5, 2018 请在2018年11月5日前登记
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Crowne Lounge, The Westin Bund Centre 上海威斯汀大饭店
88 Henan Middle Road 上海市黄浦区河南中路88号