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October 8, 2018 @ 12:00 pm - 2:00 pm

Swiss Association & Swiss Chamber of Commerce

Joint Monthly Luncheon


Guest Speaker: Rob Royea CEO, Cyrcadia Asia, Ltd.

Imagine a world where AI detects breast cancer through a bra. That world is just a few months away.

Mammograms can miss the presence of cancer in up to 50% of the scans, especially for women with dense breast tissue, which is the case for more than 60% of Asian women. The revolutionary iTbra, worn for just 2 hours once a month, uses AI to interpret metabolic changes and increases chances of early cancer detection to more than 85%.

Join us to learn about Rob Royea’s journey from the initial idea to the launch of a path-breaking device that has the potential to save millions of lives.

About the guest speaker: Rob Royea currently acts as the CEO of Cyrcadia Asia. Previously, Mr. Royea has led global efforts of both public and private venture backed technologies, with demonstrated successes in the healthcare and retail markets, from start-up to over $550M in sales.

Most recently, Mr. Royea structured the sale of Qi Imaging, Inc. (Ziosoft US/Japan) to Dr. Patrick Soon-Shiong’s Nantworks to enable a centralized patient data domain containing imaging and genomic data targeted at cardiovascular and cancer research. Mr. Royea was awarded the Top 40 Healthcare Transformer honor by MM&M Magazine in 2016, and his leadership helped Cyrcadia to be awarded the Gold Edison Award for Top Wearable Device in Healthcare in 2016.

Through Cyrcadia Asia, Ltd, Mr. Royea is now introducing a wearable early breast cancer detection technology designed to provide peace of mind for women when the iTBra is worn as an intelligent monthly breast screening

solution. The iTBra will automatically alert the women’s physician and insurance provider to an early cancer indication and promises to improve dense tissue accuracy and to reduce unnecessary breast surgeries.

Date: 8 Oct 2018 (Monday)

Time: 12:00 – 14:00 (Registration and pre luncheon cocktails starts at 12:00)

Venue: Harcourt Suite, The Hong Kong Club, 1 Jackson Road, Central

Function Room reserved by Mr Guido Furrer

*Shoes with rubber white soles, sport shoes and jeans are not acceptable

Please visit here for the dress code of Hong Kong Club.
All the members and their guests should dress accordingly.
Late registrations, walk-ins will be accommodated on a best effort basis

HK$430 per person for SwissCham & SAHK Member
HK$530 per person for Non-member, late registrations & walk-in guest

Registration: Please send your RSVP  to by 2 Oct 2018 (Tue). The cheque should be made payable to “Swiss Association of Hong Kong” and mail it to GPO Box 9232, Central, Hong Kong. If you prefer to do the payment by bank transfer, please let us know.

With Kind Support of

*Cancellation must be notified in writing before 2 Oct. No Cancellations and refunds after the deadline (2 Oct). No shows will be charged



October 8, 2018
12:00 pm - 2:00 pm
Event Category:


The Hong Kong Club
Harcourt Suite, The Hong Kong Club, 1 Jackson Road, Central
Hong Kong, Hong Kong Hong Kong


Hong Kong

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SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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