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FULLY BOOKED: Google Analytics Academy Seminar

May 30, 2018 @ 1:30 pm - 5:00 pm

SwissCham Beijing is delighted to invite you to the

DATE / 时间
Wednesday 30 May 2018 – 13:30-17:00 / 2018年5月30号 ( 周三)- 13:30-17:00

CCI France Chine Beijing Office / 中国法国工商会北京办公室
Dear Members and Friends of SwissCham,
SwissCham Beijing would like to welcome you to the Google Analytics Academy Seminar at CCI France Chine on 30 May 2018. Technologies and data accelerate the pace and amplify the impact of digital transformation. This inspirational half-day seminar is designed by 55 and Google to equip the region’s leading talent with best practices and advanced techniques in China’s evolving digital marketing landscape, as well as in other markets. In addition to digital analytics knowledge, you will learn about the latest trends and insights on data and technology from Google Analytics experts during the seminar.

We are looking forward to seeing you there.

With best regards,

Your SwissCham Team

In collaboration with:


Weiming LU – Google Analytics Solution Specialist, Google Greater China
Weiming is a product specialist of Google Analytics. He works closely with GA partners in the region, providing advanced advertising & measurement solutions to clients, helping them adopt Google full-stack solutions in the field of digital marketing and analysis. Weiming specializes in Google Analytics 360 Suite and DoubleClick Digital Marketing platforms.
Alan BOYDELL – Co-founder, Global Director of Data Insights & Analytics, 55
A sought-after expert in data and web analytics, Boydell was instrumental in the launch of Google Analytics in Europe back in 2006. He left Google to found Keymetrics and then co-founded 55, the data company in 2009. He relocated to Hong Kong as Global Director, Data Insights & Analytics in 2016.
Baosheng GAO – Managing Director, China, 55
With over sixteen years’ experience working in major marketing research, consulting and communication groups, Baosheng joined 55 after working for Accenture and GroupM (WPP). He worked closely with marketing departments and executive management in China in the consumer goods, automotive and luxury goods industries. Baosheng has a thorough knowledge of the Chinese ecosystem of agencies and their partners.
Zhibo SHAN – Analytics Expert, 55
Zhibo is an analytics expert with more than 5 years’ experience in tracking implementation, training and analysis for websites and apps. He has certifications on GA, GTM, Omniture and Tealium. He helped over 30 domestic and overseas brands successfully implemented tracking. He is also an active community-builder of digital analytics related topics in China.
Xiaoyan LE – Consulting Manager, 55
Xiaoyan moved back to Shanghai after working for 4 years with 55 in Paris and Hong Kong. She has strong expertise in webanalytics implementation, training and data visualisation. Xiaoyan has rich experiences in working with overseas and local brands including L’Oreal, Richemont, Renault, Huawei and

ABOUT 55 / 公司介绍

Part of You & Mr. Jones, the world’s first brandtech group, fifty-five is a data company helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention.

Headquartered in Paris, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise.


13:30 Registration & Networking
14:00 Welcome speech
14:10 Google Analytics 101
14:55 Google Analytics advanced features; GA & Salesforce Integration
15:25 Tea Break & Networking
15:45 [Case Sharing] Advanced tracking, data integration & media activation
16:30 Q&A
16:45 Wrap-up
17:00 Cocktail party

English & Chinese / 英语 & 中文

COST / 费用

Ms. Cindra WANG
+86 10 8468 3982

RSVP: Please register by 29 May 2018 请在2018年5月29日前报名

Cancellation of RSVP
In case you need to cancel your attendance to the event, please write an email to
at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation.  You can reach us as well by telephone:
+86 10 8468 3982




CCI France Chine Beijing Office
2F, Building 81, No.4 Gong Ti Bei Road, Chaoyang District

Baidu Map: Click HERE



May 30, 2018
1:30 pm - 5:00 pm
Event Category:

Your Swiss Business Platform in China

SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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