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FULLY BOOKED: Google Analytics Academy Seminar
May 30, 2018 @ 1:30 pm - 5:00 pm
SwissCham Beijing is delighted to invite you to the
DATE / 时间
Wednesday 30 May 2018 – 13:30-17:00 / 2018年5月30号 ( 周三）- 13:30-17:00
We are looking forward to seeing you there.
With best regards,
Your SwissCham Team
In collaboration with:
SPEAKER / 主讲人
|Weiming LU – Google Analytics Solution Specialist, Google Greater China|
Weiming is a product specialist of Google Analytics. He works closely with GA partners in the region, providing advanced advertising & measurement solutions to clients, helping them adopt Google full-stack solutions in the field of digital marketing and analysis. Weiming specializes in Google Analytics 360 Suite and DoubleClick Digital Marketing platforms.
|Alan BOYDELL – Co-founder, Global Director of Data Insights & Analytics, 55|
A sought-after expert in data and web analytics, Boydell was instrumental in the launch of Google Analytics in Europe back in 2006. He left Google to found Keymetrics and then co-founded 55, the data company in 2009. He relocated to Hong Kong as Global Director, Data Insights & Analytics in 2016.
|Baosheng GAO – Managing Director, China, 55|
With over sixteen years’ experience working in major marketing research, consulting and communication groups, Baosheng joined 55 after working for Accenture and GroupM (WPP). He worked closely with marketing departments and executive management in China in the consumer goods, automotive and luxury goods industries. Baosheng has a thorough knowledge of the Chinese ecosystem of agencies and their partners.
|Zhibo SHAN – Analytics Expert, 55|
Zhibo is an analytics expert with more than 5 years’ experience in tracking implementation, training and analysis for websites and apps. He has certifications on GA, GTM, Omniture and Tealium. He helped over 30 domestic and overseas brands successfully implemented tracking. He is also an active community-builder of digital analytics related topics in China.
|Xiaoyan LE – Consulting Manager, 55|
Xiaoyan moved back to Shanghai after working for 4 years with 55 in Paris and Hong Kong. She has strong expertise in webanalytics implementation, training and data visualisation. Xiaoyan has rich experiences in working with overseas and local brands including L’Oreal, Richemont, Renault, Huawei and smzdm.com.
ABOUT 55 / 公司介绍
Part of You & Mr. Jones, the world’s first brandtech group, fifty-five is a data company helping brands collect, analyse and activate their data across paid, earned and owned channels to increase their marketing ROI and improve customer acquisition and retention.
Headquartered in Paris, the data company was named by Deloitte as one of the fastest-growing tech firms in Europe, thanks to its unique technology approach combining talent with software and service expertise.
PROGRAM RUNDOWN / 活动流程
13:30 Registration & Networking
14:00 Welcome speech
14:10 Google Analytics 101
14:55 Google Analytics advanced features; GA & Salesforce Integration
15:25 Tea Break & Networking
15:45 [Case Sharing] Advanced tracking, data integration & media activation
17:00 Cocktail party
English & Chinese / 英语 & 中文
COST / 费用
Ms. Cindra WANG
+86 10 8468 3982
RSVP: Please register by 29 May 2018 请在2018年5月29日前报名
Cancellation of RSVP
In case you need to cancel your attendance to the event, please write an email to email@example.com
at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation. You can reach us as well by telephone:
+86 10 8468 3982