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Business Luncheon: New Retail, New Design in Cooperation with 5 Star Plus Retail Design

April 18, 2019 @ 11:30 am - 2:00 pm

DATE / 时间
Thursday April 18th 2019  / 2019年4月18号 (周四)

Hotel Éclat Beijing George’s Restaurant / 怡亨酒店乔治餐厅

Dear Members and Friends of SwissCham,

In collaboration with 5 Star Plus Retail Design (Beijing) Ltd, the BenCham and the British Chamber, SwissCham Beijing is delighted to invite you to a business luncheon: New Retail, New Design on April 18th, 2019 at Hotel Éclat Beijing.

We are delighted to invite our guest speaker, Ms. Barbara Seidelmann, Founder of 5 Star Plus Retail Design & Consulting to share the experiences in new retail design and how to technologically integrate through design to enhance the consumer shopping experience, while also considering market specific retail trends. 5 Star Plus Retail Design & Consulting is an international retail design agency providing retail design and consulting services, to Retail Businesses. Their goal is to help any foreign and local businesses wanting to establish themselves in China: through all stages of establishments, from the First Idea to the Store Opening.

We would like to offer our members and friends the great opportunity to participate in this lunch session, which is also the chance for networking and exchanging with other company representatives.

We are looking forward to welcoming you on April 18th, 2019 and remain at your disposal should you have any further questions.

With best regards,
Your SwissCham Team

In collaboration with:


SPEAKER / 演讲嘉宾

Barbara Seidelmann
Originally from Vienna, Austria, Barbara Seidelmann has been working in China since 2005. Holding degrees in International Business Administration, Management and Interior Design, Barbara’s background includes experience in various marketing, strategy and luxury retail management functions. She previously served as a country manager for Frey Wille, an Austrian luxury jewelry brand, from 2008, before founding 5 Star Plus Retail Design & Consulting in 2012. At 5 Star Plus, she advises brands on the specifics of the Chinese retail market, design of store concepts, as well as, marketing and brand strategies.

Founded in 2012, 5 Star Plus is a Beijing based, international retail design and consulting agency specializing on the retail market and consumer products. 5 Star Plus has completed project concepts for companies such as Swatch, UGG, Swarovski, Volkswagen or Ivanka Trump Jewelry Collection, mainly located in China, Europe and the US. The list of clients further comprises many well-known food and beverage, consumer goods and automotive companies, in addition to chambers of commerce and embassies. 5 Star Plus has an international design and consulting team and works from Beijing, Shanghai, Singapore, New York, and Vienna.

English / 英语

11:30 – 12:00 Registration
12:00 – 12:45 Lunch
12:45 – 13:15 Dessert & Presentation by 5 Star Plus Retail Design
13:15 – 13:45 Q&A
13:45 – 14:00 Networking

COST / 费用
– Member price:  RMB 288 会员价
– Non – Member price:  RMB 388 会员价

+86 10 8468 3982

RSVP: Please register before Wednesday April 17th. 请于4月17日前报名。

Cancellation of RSVP

In case you need to cancel your attendance to the event, please write an email to
at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation.  You can reach us as well by telephone:
+86 10 8468 3982



Your Swiss Business Platform in China

SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Swiss Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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