Dada Group and Nestlé Strengthen Cooperation to Boost Omni-channel Growth

by swisschambei in Hospitality / Tourism / Retail

Dada Group, China’s leading local on-demand delivery and retail platform, and Nestlé (China) Co., Ltd.  announced that they would strengthen cooperation on omni-channel marketing and digitalization. Philip Kuai, Founder, Chairman and CEO of Dada Group, and Rashid Qureshi, Chairman & CEO of Nestlé Greater China Region, signed a joint business plan in Beijing. “Nestlé has always focused on shoppers and optimized the efficiency of its supply chain through big data, blockchain and other technologies. Digital transformation is full of opportunities and challenges, and joint operation and win-win is the only way. For cooperation with Dada Group, I am very confident that both sides will jointly create a data-driven new retail business model, so that our shoppers can have a better and more convenient shopping experience,” said Rashid Qureshi, Chairman & CEO of Nestlé GCR. “Nestlé is a strategic partner of Dada Group. We have jointly created a series of outstanding cooperation cases in on-demand retail. In the future, the companies would enhance collaboration on omni-channel and digitalization, improving the sales and operating efficiency, and leading the development of food and beverage categories in on-demand retail market,” said Philip Kuai, Founder, Chairman and CEO of Dada Group. Hong Kong singer-actor Aarif Lee Chi-ting also shared his affection for Victorinox by saying that “‘Swiss spirit’ represents craftsmanship, firm dedication, a passion for meticulous work, an attitude of striving for excellence, as well as relentless pursuit of innovation and perfection.”

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