Crans-Montana Looks to China

by swisscham in Hospitality, Retail, Tourism

The Swiss resort is the latest ski area to look to China and other Asian markets. It wants 15,000 overnight stays by Chinese people within 5 years. The Chinese market, with some 1.4 billion inhabitants, is one of the most dynamic in the world and Crans-Montana believes its growth potential is huge. According to The World Wealth Report, the number of millionaires in China will rise by 106% by 2016, compared to just 7% in Western Europe. The spending of Chinese tourists abroad increased 40.5% in 2012 while the Chinese spent an average of CHF 350 per day in Switzerland, compared to an average of CHF 176 for other categories of tourists. Crans-Montana has now singled it out as a target market and appointed two Swiss-Chinese marketing companies based in Beijing, Shankai Sports International and Fert Chinagate.

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