Entering the Chinese market is a highly complex endeavor. China is a fiercely competitive market that beats its own drums. The seemingly endless opportunities are tremendous, but so is the risk of failure. Focusing on this topic, we have some advice for China newcomers. In this issue, Claudia Masüger, Founder and CEO of the wine distributor “Cheers” and Nicolas de Toledo, Managing Director of Mosaiq share some of their experience and insights at the frontline.

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Thank you for supporting SwissCham and we wish you a nice read!