The Swiss National Pavilion, with its “LiveMap” concept especially designed for the China International Import Expo, was unveiled on Tuesday at the National Exhibition and Convention Center Shanghai. Secretary of State for Economic Affairs Marie-Gabrielle Ineichen-Fleisch, and Swiss Ambassador to China Jean-Jacques de Dardel, who are leading a high-level delegation to the trade fair, are at the opening. A distinctive feature of the two-story pavilion is the aerial “LiveMap” giving visitors the opportunity to visit Switzerland in virtual reality and physical space. Visitors can not only enjoy basic geographic icons, tourist destinations, cultural and traditional symbols and innovative commercial features but also experience Swiss culinary specialities while using the map. Swiss companies and partners at the pavilion are demonstrating their latest products and services with a number of interactive events and designs. In a “relaxation zone,” visitors can rest in a natural environment that resembles a Swiss alpine meadow. Covering a wide range of fields from cleantech to pharmaceuticals, finance, watches and logistics, and represented by 23 companies and institutional partners, the pavilion demonstrates Switzerland’s global leadership in innovation, culture and tourism in a highly sensory way and allows visitors to get closer to the country with virtual reality.
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