Chinese Turn to Swiss Ski Resorts

by swisscham in Culture & Society

The Chinese are beginning to discover Switzerland as a ski destination. A group of 40 Chinese skiers is on holiday in the western Swiss village of Villars. It’s the first time that a Chinese group has booked a whole week in the resort in winter. China is said to have several million skiers among its population of 1.3 billion. The Chinese ski association says the country has about 186 possible destinations, but there is very little in the way of a dedicated skiing community in China. So people with a bit of cash to spare are looking further afield for skiing adventures.

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