Chinese Travelers Huge Biz Opportunities to Europe

by swisscham in Business

Forget the busloads of Chinese budget package tourists who rush to European landmarks just for a snapshot, as a new wave of Chinese are seeking niche travel products on the continent and may even buy a neat house in your neighborhood. As first-time visitors to Europe, most of whom come in package tours, still tend to buy famous stuff like Swiss watches and French perfume, the majority of spending power is moving to the free independent tourists who come to get away from it all and are more interested in more personal products like art and health products.

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SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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