Published by Esther Kessler, Markus Prandini and Wu Juan, Chinese Companies in Switzerland is aimed to contribute to the existing literature by examining Chinese enterprises expanding into Switzerland. The study also allows some conclusions for Chinese companies entering Central and Eastern Europe. They analyze via interviews the motivations of Chinese companies to expand into Switzerland as well as their behaviour and the impediments in their internationalization process. The findings show that Chinese companies fail to take advantage of certain benefits of western economies (such as open information and stable rule of law). To move forward efficiently, they should develop competence in dealing systematically with readily available market information, building professional networks that recognize a separation between business life and personal life, and managing their Chinese and foreign employees in the foreign cultural environment.
Published by Esther Kessler, Markus Prandini and Wu Juan, Chinese Companies in Switzerland is aimed to contribute to the existing literature by examining Chinese enterprises expanding into Switzerland. The study also allows some conclusions for Chinese companies entering Central and Eastern Europe. They analyze via interviews the motivations of Chinese companies to expand into Switzerland as well