China’s Coffee Industry is Brewing

by swisscham in Hospitality, Retail, Tourism

Coffee first made its initial appearance in China when a French missionary in the 1890s planted beans throughout Yunnan Province. Over the next hundred years, coffee would go largely unnoticed but, as is the case with many things in China, the market has changed quite a bit over the last 20 years. This is part one of a three-part series detailing various facets of China’s coffee industry. Part two, dealing with coffee trade in China, and part three, dealing with domestic production, will be posted in the coming days. The arrival of Swiss company Nestlé to China in 1990 followed by Seattle-based coffee giant Starbucks arriving in 1999 greatly exposed modern China to a wide array of coffees from around the world. However, while both foreign companies have been (and still are) immensely successful in the Chinese coffee market, they have targeted distinctly different market segments.

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