China Remains the Most Attractive Market for Swiss Exporters

by swisschambei in Legal / Tax / Consulting / Services

The Asian country is once again the top export market this year, as the ranking by Switzerland Global Enterprise in cooperation with the KOF Swiss Economic Institute at the ETH Zurich shows. Joining China on the winners’ podium are the USA and Germany, who retain second and third place respectively. Alberto Silini, Head of Consultancy at Switzerland Global Enterprise, maintains: “These three countries are already among the most important target countries for Swiss exporters. The ranking of the top export markets in 2019 underscores their attractiveness and great potential for Swiss companies.” Nevertheless, he advises not rushing into these countries and preparing thoroughly: “It is essential to carry out a rigorous market and competition analysis, and also to familiarize oneself with cultural particularities. This is obvious in culturally distant countries such as China – in the USA or Europe, on the other hand, this challenge is often underestimated. We support Swiss and Liechtenstein SMEs in this process and help them to successfully master and expand their market entry throughout the world.”

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