China Infant and Young Child Formula Milk Powder Market Research Report

by swisscham in Hospitality, Retail, Tourism

ReportsnReports.com adds report Research Report on Infant and Young Child Formula Milk Powder Market in China to its store. Each year, China has 16~18 million new born babies, among which only 67% of 6 month old babies are breast fed, and the number of birth to 3 year old babies is over 70 million. The sales volume of infant and young child formula milk powder has been increasing by over 10% annually in China. China has replaced the US and become the biggest infant and young child formula milk powder (hereinafter referred to as infant milk powder) consumer in the world. The ÒMelamine IncidentÓ in 2008 resulted in a big change in brand market shares of the Chinese infant milk powder market. Many foreign brands like Nestle, Wyeth, Dumex and Mead Johnson successively set up plants in China. Presently, foreign brands cover over 60% of infant milk powder market share and over 80% of high-end infant milk powder market share in China.

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