by swisschambei in Hospitality / Tourism / Retail
Nestlé has launched a campaign on three continents, taking aim at the fast-growing market for plant-based meat alternatives that has been led by startups like Beyond Meat. Nestlé began selling its Garden Gourmet Sensational Burger — a plant-based ready-made patty — in Europe this month. It also targets the huge U.S. and Chinese markets. The entry of the world’s largest food company broadens the field of competition in plant-based meat, which has gotten a boost from increased health awareness during the coronavirus pandemic. “Success in plant-based foods will be a once-in-a-generation opportunity,” CEO Mark Schneider has said. The company is accelerating its push into meat alternatives around the world. In China, it is investing CHF 100 million (USD 110 million) to expand a factory in Tianjin, with plans to start producing artificial meat there by the end of the year. The company sees significant room for growth in China, the world’s largest consumer of pork.