The “Go to Europe” Investment Forum has opened in Shanghai. The forum aims to set up a platform for enterprises and scholars to discuss how Chinese enterprises can invest and start their businesses more effectively in Europe. At present, the EU is China’s biggest trading partner and the most important export market. A rising number of Chinese enterprises have chosen the EU as their investment destination. Li Zhaoxing, Chairman at the China Public Diplomacy Association, says Chinese businesses going into to Europe can create win-win outcomes. “With Chinese enterprises investing and starting their business in Europe, it is a good opportunity and big thing not only for China, but also for the Europe.” China has recently signed free trade agreements with Switzerland and Iceland. Relations with Europe have been further boosted since China and the EU solved their solar panel disputes.