China and Switzerland See Steady Growth of Bilateral Tourism Flow

by swisscham in General Interest

Official figures from Switzerland suggest the country is becoming a favored destination for Chinese travelers in Europe, while China remains a popular choice for Swiss travelers making their way to Asia. Statistics from the Swiss government show that 2015 saw a 33% increase in the number of hotel bookings by Chinese tourists. It is part of a trend that has been taking place over the past decade. China has for the first time become the fourth largest source of tourists for Switzerland, behind only Germany, the United States and the United Kingdom. Simon Bosshart, an official with Switzerland Tourism, says finding a common link with Chinese visitors has become a key strategy in promoting Switzerland. “With the Beijing Olympics in 2022, the interest in winter sports is clearly rising in China. We are proud to say that our resorts are more and more ready to welcome Chinese guests in an appropriate manner. For example, we have 19 ski resorts which offer one-day ski experiences out of this winter. These are experiences for absolute beginners who want to give it the first try. Another example, ten resorts are providing Chinese ski instructors upon previous requests of booking with Chinese-speaking ski lessons.”

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