Chengdu Hosts China’s First Licensed-Horse Racing Event

by swisscham in Bank, Finance, Insurance

On 6 April, Chengdu, Sichuan province, hosted the first ever horse race in China that had licensed imported horses from all over the world. The Dubai-based Meydan Group, the organizer of Dubai’s World Cup, one of the richest horse racing events of the year with USD 27.25 million in prize money, put the race together through a partnership with the Chengdu government. “Twenty years ago, tennis was the sport in China. Ten years ago, it was golf. Now, it’s time for horse racing,” said Juan-Carlos Capelli, vice-president and head of international marketing for Longines, the luxury watch designer. The Switzerland watch house, which has been the official timekeeper for the Dubai World Cup for more than a decade, was also the timekeeper at the Chengdu race.

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