CCTV Interview with Shankaisports’s CFO

by swisscham in Business

Just last year in Chinese sports, the Chinese Super League acquired former Chelsea striker Didier Drogba, Yao Ming returned home and is leading grassroots basketball programs, and Olympic swimmer Ye Shiwen won two Gold Medals in London, while setting world records. China is on the world sporting map. What is lacking, though, is Chinese brands taking advantage of the sports marketing space. Shankai Sports works with these companies on an international level, for events such as Euro 2012, the 2012 London Olympics and the 2014 FIFA World Cup. The company focuses on hospitality, event marketing, sponsorships and digital media.

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