The corporate visual identity includes all visible elements related to a brand. It is one of the main pillars of a companyÕs corporate identity. Other pillars, for example, are corporate communication, corporate philosophy or corporate behavior. However, 5 Star Plus Retail Design are experts in creating a corporate visual identity. In the following paragraphs they will define what corporate visual identity exactly is and explain the key elements of a coherent design. Also, we picked out a few inspiring visual identity design concepts. Generally, VI includes the presentation and style of all communication tools that are being used. Whether the style is romantic, classic or modern, a compelling logo is essential. It is a brandÕs most important visual element. In the next step, at least 2 corporate colors should be chosen. As a final step, make sure that typography matches your brand name, design, colors and most importantly, transports the message you want to communicate. Corporate visual identity is only one piece of the puzzle of a companyÕs overall appearance but its influence is tremendous. An inappropriate visual identity can destroy the image of a brand. A good visual identity underlines professionalism and gives businesses a significant competitive advantage.

What Chinese Investors should know? Swiss products and services enjoy an excellent reputation, both domestically and abroad. Exclusivity, high quality, precision, reliability, efficiency, luxury, high-tech and innovation are some of the distinctive features associated with products made in Switzerland. In the late 1990s, ÒSwissnessÓ, a pseudo-Anglicism, started to emerge as a term to refer to the combination of positive values immanent in Swiss products and services. Worldwide, such values ultimately influence the affluent buyerÕs decision, so ÒSwissnessÓ is gaining economic value continuously, according to St. Gallen UniversityÕs traditional Swissness study. Today, products with a Swiss label can generally justify a mark-up of about 20% and, in the case of luxury goods, up to 50%. But the success of the Swiss brand also has its downside. The marketing concept of Swissness equally appeals to free riders or copycats, which has resulted in an increase in the ÒSwiss madeÓ designation being abused both at home and abroad.

In the past few years Switzerland, located in the heart of Western Europe and economically integrated with the surrounding EU markets, has become increasingly attractive to Chinese investors thanks to its leading industries, excellent research and development environment, highly educated and trained workforce, leading financial centres, liberal labour laws, low taxes, low national debt and political stability. We have had several opportunities in the past few years to provide legal services to Chinese companies bidding for Swiss companies, or parts thereof, and to Swiss groups selling companies or licensing technology to Chinese companies. In this Newsletter, we would like to feature three obstacles that we have seen typically arise in M&A transactions involving Chinese bidders.

Lionbridge Technologies, Inc. today announced a definitive agreement to acquire CLS Communication, a privately-held provider of translation solutions to clients in the financial services, industrial, public sector and life sciences markets. The combination of Lionbridge and CLS will address growing demand for integrated, technology-enabled translation solutions that allow organizations to create, translate and manage digital content worldwide. Lionbridge expects to purchase CLS Communication for approximately CHF 74 million, or approximately USD 77 million in cash, subject to estimated cash and debt adjustments at closing and certain post-closing adjustments.

Modern internet and social media usage is generating more data than ever in China, with as much as 90% generated within the last two years. An increasing number of companies in China have placed big data and analytics as the corner stone to their decision-making process in order to gain and sustain a competitive edge. Read the China focus report based on the 2014 PwC Global Analytics Survey to find out the challenges executives are facing and the opportunities that are awaiting them.

Customers in China are more vocal and actively express views on the quality of services provided by banks, insurers and e-retailers, compared to global counterparts, according to a recent KPMG survey. The publication, titled Customer Experience Barometer Ð ItÕs time to talk, surveyed 5,000 consumers in Australia, China, Germany, UK and the US, analyzing customersÕ experience of over 160 brands in the banking, general insurance, life insurance, utilities and e-retail sectors. Emerging markets Ð China in particular Ð will soon surpass global peers in terms of customer satisfaction level, the survey finds. ChinaÕs respondents reported the greatest improvement (11 to 26% points higher than the global average) in customer experience across all industry sectors surveyed.

As the countdown for the 2014 FIFA World Cup Brazilª reaches just 300 days, it is attracting ever more attention around the world and particularly across China. In recent weeks, Visa organised a top promotional event in Beijing in preparation for the FIFA World Cupª next year. Shankai Sports is appointed as Exclusive Sales Agent of MATCH Hospitality in China for the sale of the 2014 FIFA World Cupª and was joined by FIFA Partners such as Hyundai, Kia Motors and Emirates airlines. Mr. Feng Tao of Shankai Sports was also invited to make a speech outlining the ways in which Shankai’s involvement would also benefit the FIFA World Cupª sponsors. Despite there being no Chinese team participating in the competition, Shankai’s work established China as the largest market for hospitality in Asia for the FIFA World Cupª. As a result of this success, this year, Mr. Feng Tao expects even more Chinese guests to fly to Brazil then ever before.

2014 China MBA Leaders Conference was held in Beijing on 3 May 2014. Prof. HE Zhiyi, EMBA student HU Cong, MBA student YUAN Bing attended this conference representing New Huadu Business School. On the conference, NBS got the honor of Top Ten MBA-EMBA Business School of China; Prof. HE Zhiyi won the title of Top Ten MBA-EMBA Teacher of China; Mr. HU Cong won the China MBA-EMBA Achievement Award; Mr. YUAN Bing won the China MBA-EMBA Contribution Award. Prof. HE Zhiyi gave a keynote speech on the conference. He pointed out that, in the future, there would be huge demand in entrepreneurship education. This estimation is based on 2 facts: first, marketization, which means the future markets will change for trends of minority; second, technical innovation, especially the internet technology makes large scale of mini enterprises make their products meet with minority needs, which means small and micro business venturing is possible.

China’s traditional and fine art command an important part of the country’s rich heritage. Since ancient times, Chinese society has cherished its excellence in the arts. The exportation of traditional and fine art from China are protected by different regulations and relevant restrictions. The Law of the PeopleÕs Republic of China on Protection of Cultural Relics of 1982, which was recently amended at the Third Meeting of the Standing Committee of the Twelfth National PeopleÕs Congress on June 29, 2013, governs the conservation and exportation of traditional art in China. Such exports are, of course, prohibited but can be authorized upon State Council approval. Chapter VI of the law also states that cultural relics to be taken out of the country shall be subject to examination and verification by the relevant authorities designated by the administrative department in charge of cultural relics under the State Council. Exhibitions of traditional art must also follow government procedures.

On 21 March 2014, Chairman He Zhiyi, Dean Guo Haihu and Executive Dean Lin Hua of New Huadu Business School Switzerland, met Counsellor Nektarios Palaskas in charge of education_Embassy of Switzerland_, Prof. Yves Fluckiger (Vice-President of Geneva University), Prof. Nicolas Levrat (Director of the Global Studies Institute of Geneva University) and Dr. Pierre Willa (Director of the International Relations Office) in NBS Beijing campus and the two parties had a friendly discussion and exchanges of points of view.