Viewing posts categorised under: Retail

Breast Cancer PatientsÕ Lifeline Spurs Roche China Sales

by swisscham in Hospitality, Retail, Tourism

Zhu Guizhen, a Chinese mother of a high school senior, says she was preparing to give up her fight with an aggressive form of breast cancer when she learned of a possible lifeline. Zhu, 40, heard on the radio a year ago that she could buy Herceptin, an expensive, breakthrough drug shown to improve survival by more than a third, at a 75% discount, thanks to a cost-sharing deal between her provincial government and Swiss drugmaker Roche Holding AG. After 11 months of treatment, her cancer has stopped spreading and sheÕs back hawking childrenÕs wear from a market stall in Jiangsu provinceÕs capital, Nanjing. Since August 2011, Roche has donated eight vials of Herceptin to patients in ChinaÕs eastern province of Jiangsu once they have bought six vials of the drug. Last year, the Jiangsu government began subsidizing the price the patient pays, picking up three-quarters of the cost. The Roche-led subsidies program is bolstering sales in China.

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Crans-Montana Looks to China

by swisscham in Hospitality, Retail, Tourism

The Swiss resort is the latest ski area to look to China and other Asian markets. It wants 15,000 overnight stays by Chinese people within 5 years. The Chinese market, with some 1.4 billion inhabitants, is one of the most dynamic in the world and Crans-Montana believes its growth potential is huge. According to The World Wealth Report, the number of millionaires in China will rise by 106% by 2016, compared to just 7% in Western Europe. The spending of Chinese tourists abroad increased 40.5% in 2012 while the Chinese spent an average of CHF 350 per day in Switzerland, compared to an average of CHF 176 for other categories of tourists. Crans-Montana has now singled it out as a target market and appointed two Swiss-Chinese marketing companies based in Beijing, Shankai Sports International and Fert Chinagate.

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China Infant and Young Child Formula Milk Powder Market Research Report

by swisscham in Hospitality, Retail, Tourism

ReportsnReports.com adds report Research Report on Infant and Young Child Formula Milk Powder Market in China to its store. Each year, China has 16~18 million new born babies, among which only 67% of 6 month old babies are breast fed, and the number of birth to 3 year old babies is over 70 million. The sales volume of infant and young child formula milk powder has been increasing by over 10% annually in China. China has replaced the US and become the biggest infant and young child formula milk powder (hereinafter referred to as infant milk powder) consumer in the world. The ÒMelamine IncidentÓ in 2008 resulted in a big change in brand market shares of the Chinese infant milk powder market. Many foreign brands like Nestle, Wyeth, Dumex and Mead Johnson successively set up plants in China. Presently, foreign brands cover over 60% of infant milk powder market share and over 80% of high-end infant milk powder market share in China.

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Nestlé Waters Excited by Perrier’s ‘Hyper-Premium’ Appeal to Chinese Sophisticates

by swisscham in Hospitality, Retail, Tourism

Nestlé Waters told beveragedaily.com it is excited by Perrier’s growth prospects in China where the carbonated mineral water commands an ultra-premium price. Muriel Koch, Nestlé Waters’ marketing manager told this website that Perrier – which celebrated its 150th anniversary last year as it topped the 1bn+ package production mark – is keen to build volumes abroad. Explaining that Perrier sees Russia and Japan as promising markets, Koch turned to China. “We are preparing a very special launch for the brand. Perrier’s been there for 20 years already, so is well known, but it’s hyper-premium and only distributed in very high-end outlets in the big Tier 1 cities [Beijing, Shanghai, Guanzhou],” she said. “It’s really a product to be seen with,” Koch added. “The Chinese people don’t really drink at home. They save during the week in order to be seen at the weekend with a friend in Starbucks. “It’s the same for Perrier, which marks people out as a connoisseur or a sophisticate, drinking a special water from France with a special taste,” Koch said, adding that despite tiny volumes given China’s size and population, Nestlé Waters saw great promise for the brand.

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Swatch Reports Record Profits in 2013

by swisscham in Hospitality, Retail, Tourism

Swatch hauled in a record CHF 8.8 billion (USD 9.7 billion) in sales in 2013, representing an 8.3% increase over the previous year despite fewer Swiss watch exports to China. The Swiss watchmaker, which is the largest in the world, gained market share in 2013 and has reported strong sales in the early days of 2014. Overall, watch exports from Switzerland to the large Chinese market declined in 2013 after China’s government cracked down on luxury items given as illegitimate gifts. However, Swatch’s middle-market brands such as Tissot and Longines are not considered luxury goods and continue to sell well to the Chinese middle class.

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Victorinox Opens Store in Downtown Shanghai

by swisscham in Hospitality, Retail, Tourism

The traditional Swiss brand Victorinox opened its first flagship store on Shanghai’s Huaihai Road on December 18 as part of its ongoing retail expansion in China. It already has more than 400 outlets across the country selling army knives, household cutlery, timepieces, travel gear, fashion lines and in-house fragrances. “But we lack a brand store on the Chinese mainland with all products put together,” said Stephanie Robertson, CEO of Victorinox China. Such a store can offer customers a special shopping experience with the company’s collections and let them know its philosophy, which is based on solid values, she said. Victorinox has eight flagship stores in Hong Kong where its China headquarters is based. The new store indicates that Victorinox intends to extend its business from Hong Kong onto the Chinese mainland, local insiders said. Robertson said the company will open its second flagship store in Chengdu, Sichuan province, next month. “Discussions are underway with partners for new flagship stores in Beijing and coastal provinces,” she said.

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Swiss Ski Slopes Bid Welcome to Chinese Tourists

by swisscham in Hospitality, Retail, Tourism

Winter in Europe wouldn’t be winter without a bit of skiing, and this year Switzerland has its sights set on attracting a whole new group of amateur skiers to its slopes – the Chinese. Swiss Tourism said it had invited eight Chinese delegates to spend four months zipping down the pistes of its most famous ski stations, including Gstaad, St Moritz and Verbier, in an attempt to tap into the potentially lucrative market. The sport is not vastly popular in China, but there is significant potential, said Swiss Tourism’s global accounts director and manager for Asia-Pacific markets, Simon Bosshart. “In our growth markets, it’s still very small in terms of figures, but there is a great potential,” he said. China counts about five million skiers among a population of 1.3 billion, he said.

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Swissôtel Creates Presence in Hangzhou

by swisscham in Hospitality, Retail, Tourism

Swissôtel Hotels & Resorts has entered into an agreement with Hengli Management Co., Ltd to manage Swissôtel Hangzhou, a 400-room hotel being developed in China’s Zhejiang provincial capital. Expected to open in 2018, Swissôtel Hangzhou will join four Swissôtel properties already successfully operating in China and is now the hotel brand’s sixth property under development in the country, further expanding the Swissôtel footprint in this key growth market. In total, FRHI has 20 hotels open or in varying stages of development in China. Upon opening, Swissôtel Hangzhou will feature 400 well-appointed guestrooms, four contemporary dining outlets, a Pürovel Spa & Sport facility offering Alpine-inspired treatments and exercise programming, and approximately 21,500 square feet (2,000 m2) of meeting and function space. The development will also house 400 serviced apartments, which will be operated under the brand’s residential concept, Swissôtel Living.

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Kobe Bryant Wines and Dines Hublot’s VIP Clients In Beijing

by swisscham in Hospitality, Retail, Tourism

Los Angeles Lakers player Kobe Bryant is in China for several exhibition games right now, but took the time Sunday night to make an appearance at a special VIP dinner hosted by Swiss watchmaker Hublot for 60 of its luckiest VIP clients. Held at Beijing’s Aman Summer Palace Luxury Resort, the dinner offered the guests the chance to get up close and personal with the basketball star, who is wildly popular in China. In addition, the customer who had purchased Hublot’s first King Power Black Mamba delivered to China had the opportunity to personally receive the watch from Kobe himself. The event was a smart move for Hublot, as it combined Chinese customers’ appreciation for VIP treatment with their ardent love for basketball.

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China’s Coffee Industry is Brewing

by swisscham in Hospitality, Retail, Tourism

Coffee first made its initial appearance in China when a French missionary in the 1890s planted beans throughout Yunnan Province. Over the next hundred years, coffee would go largely unnoticed but, as is the case with many things in China, the market has changed quite a bit over the last 20 years. This is part one of a three-part series detailing various facets of China’s coffee industry. Part two, dealing with coffee trade in China, and part three, dealing with domestic production, will be posted in the coming days. The arrival of Swiss company Nestlé to China in 1990 followed by Seattle-based coffee giant Starbucks arriving in 1999 greatly exposed modern China to a wide array of coffees from around the world. However, while both foreign companies have been (and still are) immensely successful in the Chinese coffee market, they have targeted distinctly different market segments.

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