Viewing posts categorised under: Retail

Nestle’s Chengdu Base to Open in June

by swisscham in Hospitality, Retail, Tourism

NestleÕs food-production base in Chengdu is projected to start operations in June, after nearly two yearsÕ construction and a total investment of RMB 1.68 billion (USD 270 million). The base, covering an area of 35.5 hectares is located in Xinjin district in the Chengdu city, capital of Sichuan province. Advanced equipment imported from Italy, Switzerland, France and Sweden at a value of RMB 600 million arrived for installation and trial operation at the base whose main construction is near completion. ÒThe annual output of the base is expected to reach 900,000 tons under its full capacity to generate target annual revenue of RMB 5 billion,Ó said Wang Yunlong, director in charge of the project. ÒProducts from the base will reach the markets in Southwest ChinaÕs provinces of Sichuan, Guizhou, Yunnan and Chongqing municipality,Ó he added. Nestle, the largest food company in the world by revenues, bought a controlling stake in the China-based food company Yinlu in 2011. The project in Chengdu is the first food-production base since their partnership, mainly producing all ready-to-drink Nescafe instant coffee as well as YinluÕs ready-to-drink peanut milk and canned rice porridge.

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Wine For China: How to Whet the Appetite of an Entire Nation

by swisscham in Hospitality, Retail, Tourism

Up to now, China has not exactly been the dream destination for wine merchants. But that seems to be changing slowly. Claudia MasŸger, CEO of CHEERS Wines + MQ Wines, is one of the first to have recognized and taken advantage of the enormous potential of the Chinese wine market. Successfully, too. Something that is underlined by the large number of copy cats of her sales strategy. At the Foreign Trade Forum, Claudia MasŸger will be outlining how to conquer China with a case of wine samples and how to whet the appetite of a new consumer base. MQ Wines is a B2B company and was founded in 2008. The aim was to offer good quality, low-price wines to B2B channels in China. Since the wine market has changed considerably since the anti-corruption campaign, and it is becoming increasingly difficult for B2B companies in this field, we have now begun to expand our range to other areas, with Food & Beverages our main focus. CHEERS Wines has its own wine retail stores with sit-in space. The company was established because the MQ Wines storage facility burned down in November 2010. This gave us time to develop a B2C strategy. The first CHEERS store opened on 9 April 2011.

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NestlŽ Coffee Centre Breaks Ground in Pu’er

by swisscham in Hospitality, Retail, Tourism

The construction of the large-scale project NestlŽ Coffee Centre officially starts in the Pu’er Industrial Park on 9 March. The centre will significantly enhance the ability to provide training and technical support to coffee farmers and coffee practitioners and further strengthen and promote the development of Pu’er coffee industry. It is expected to be put into operation in the 2015-2016 coffee purchase season. The NestlŽ Coffee Centre will consist of two parts. One part will include the NestlŽ Coffee Farming Institute and Green Coffee Quality laboratory, which provides training to coffee farmers, agronomists and coffee professionals and is designed to be the largest training base of its kind in China; the other will be a modern storage facility.

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Migros Sets Up Office in Shanghai FTZ

by swisscham in Hospitality, Retail, Tourism

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Swiss Watch Exporters Take Long View of China

by swisscham in Hospitality, Retail, Tourism

Last summer, Switzerland became the second European country to sign a free-trade agreement with China, following IcelandÕs lead. On July 1, the pact came into force. For SwitzerlandÕs watchmakers, among the drivers of the export industry, the deal is good news. The rapid growth of the Chinese economy and the penchant of its expanding middle class for western luxury goods has helped boost the value of Swiss watch exports to China from CHF45 million ($49 million) in 2000 to CHF1.45 billion in 2013. That makes China the third-largest market for Swiss timepieces, according to figures from the Federation of the Swiss Watch Industry (FH). As far as the industry is concerned, the main advantages of the deal, which took more than three years to negotiate, are a reduction in Chinese import tariffs and greater protection for intellectual property, says Jean-Daniel Pasche, president of the FH. ÒThe deal will give a clear framework for bilateral commercial relations, with concrete improvements, such as the reduction of tariffs, and greater protection of the ÔSwiss-madeÕ label in China,Ó he says. ÒThat is very positive.Ó

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NestlŽ Opens First NescafŽ Dolce Gusto Boutique at Haitang Bay Complex

by swisscham in Hospitality, Retail, Tourism

NestlŽ International Travel Retail has opened its first premium NescafŽ Dolce Gusto boutique at CDF Mall, centrepiece of the newly opened CITS Haitang Bay Duty Free Shopping Complex. As reported through our on-location coverage, China Duty Free last week marked the opening of CDF Mall, part of an extraordinary 70,000 m2 development on Hainan Island that houses over 200 luxury brands. The NITR move is a strategic step that aims to move the company closer to the high-spending Chinese traveller and build a premium brand image in Asia.

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WhatÕs Next For ChinaÕs Luxury Watch Market

by swisscham in Hospitality, Retail, Tourism

As the Chinese governmentÕs anti-corruption crackdown shows no signs of relenting, Swiss watch exports to China have taken a major hit since it began. That doesnÕt mean the China market is any less important to watchmakers than it was before, however. ThatÕs why this October, Beijing will be one of the tour stops of the famous Grand Prix dÕHorlogerie de Genve luxury watch competition. From October 8 to 10, Chinese watch enthusiasts will be able to check out an exhibit in the Chinese capital city featuring the contestÕs entries, which include pieces by top global watchmakers such as Chopard, Blancpain, and Jacquet Droz. Winners will be announced on October 31. In order to learn more about the importance of the China market to the watch brands in the competition, an interview is made with jury member and the editorial director for watches at Hong Kong Tatler Sean Li. Mr. Li shares his thoughts on what heÕs looking for in the competition, the top China watch trends, and how watch companies can make it through the current China sales slump.

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Nestle’s 4th R&D Center to Open in Xiamen Amid Expansion in China

by swisscham in Hospitality, Retail, Tourism

Swiss company Nestle formally opened a new research and development center in Dongguan of Guangdong province on Tuesday, with an aim to further increase its presence in the Chinese mainland. “The establishment of Nestle’s Dongguan R&D center, which will focus on two product categories – confectionery products and ice cream, can further our understanding of Chinese consumers, ingredients and local cuisine, and provide scientific and technological expertise to the rest of the business in Asia and around the world,” said Johannes Baensch, Nestle’s Global Head of R&D. Located in Dongguan’s Hsu Fu Chi, the leading confectionery, biscuits and traditional snacks manufacturer in China, the R&D center is the third one that Nestle has opened in the Chinese mainland. The other two are located in Beijing and Shanghai. “Nestle’s fourth R&D center will soon open in Xiamen of Fujian province in the second half of the year,” according to John, Cheung, chairman and chief executive officer of Nestle Greater China Region.

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Clariant Plans R&D Center in Shanghai

by swisscham in Hospitality, Retail, Tourism

Swiss specialty chemicals company Clariant said on Wednesday that it plans to establish a research and development center in Shanghai. The R&D Center, expected to be operational by 2015, is intended to cater to the burgeoning Chinese specialty chemicals industry, which Clariant has been serving since 2011, by providing enhanced technical service and developing catalytic solutions tailored to China’s requirements. The company’s previous ventures in China have focused on coal-to-methanol catalysts. The center will focus on coal-to-chemicals and specialty applications while developing new catalysts for hydrogenation applications and supporting Clariant’s pre-existing Chinese production sites.

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SwissmoohÕs 1st Anniversary Celebration Ceremony

by swisscham in Hospitality, Retail, Tourism

On 1 May, Swissmooh AG (Qingdao) held their first anniversary celebration ceremony. Swissmooh was founded by the leading and independent Swiss dairy farmerÔs association Nordostmilch AG. Swissmooh is dedicated to provide the Chinese population with Swiss high-quality milk, cheese, milk powder, chocolate and other dairy. The company has been warmly welcomed by Qingdao consumers since its opening. The second store opened in the Lida Shopping Mall, Laoshan. The official online Tmall store also opened this year. Mr. Michael Simonet and Mark, members of the Chinese management team, said that Qingdao and Switzerland were quite similar in many aspects, this being the reason why they chose Qingdao as the first city to launch the company. They also expressed that they have full of ambitions to launch more branch stores in other Chinese cities.

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