by swisschambei in Hospitality / Tourism / Retail
Cainiao Network has teamed up with Nestlé to promote a greener supply chain for the leading Swiss food company’s operations across China. Alibaba’s logistics arm said the cooperation is an ‘industry first’ when it comes to achieving sustainable end-to-end supply chain management, which will transform Nestlé’s operations from the production line all the way to warehousing, transfer, distribution and package recycling by end consumers. Both companies have already started working last month on a recycling service on Cainiao’s app and its mini-programs on Alipay and WeChat. Chinese consumers who purchase products from Nestlé’s premium coffee brand Sense Café, for instance, can use a new mobile feature to book a time slot for couriers to pick up the used packaging at their doorsteps for free, which will be delivered to the recycling sites. The move comes as Alibaba steps its effort to reduce its carbon footprint, along with brand partners like Nestlé, with a shared goal of reaching net zero emissions. With consumption reaching new levels in China, there is growing importance to “preempt the transition towards a greener supply chain, with concrete and step-changing sustainability actions,” said Tony Domingo, Nestlé’s senior vice president of supply chain and procurement in the Greater China region.