Bridging Sino-Swiss Academia through Social Media

by swisscham in General Interest

This paper describes the pilot project “Social Media and Academic Communication” conducted by swissnex China, HEC Lausanne, and University of St. Gallen (HSG). The project aims to explore the feasibility of a platform promoting knowledge about Swiss universities and research to Chinese audiences and to come up with a set of recommendations for academic institutions in Switzerland that wish to leverage an exchange between two academic communities.

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