Best Bits: Nestlé China Boss Espouses Benefits of Thinking Local

by swisscham in Hospitality, Retail, Tourism

To succeed in emerging markets, you have to think – and act – locally. That was the central message from just-food’s interview with the boss of Nestle’s business in Greater China, Roland Decorvet. Nestle’s strategy means they are better placed than peers to succeed in China. The world’s largest food manufacturer has, Decorvet claimed, put the importance of ‘local’ at the centre of its operations in China, from investment in the country’s agricultural sector to NPD. Nestle’s last two acquisitions in China have also been majority stakes in significant local businesses – Yinlu and Hsu Fu Chi – working with them, Decorvet says, as partners, rather than buying the operations outright.

Leave a Reply

Your email address will not be published.

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Your Swiss Business Platform in China

SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Switzerland Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

Become A Member

Sign Up For Our Newsletter

  • This field is for validation purposes and should be left unchanged.
July 17, 2023
Published By in Business
July 16, 2023
Published By in Engineering / Manufacturing
July 13, 2023
Published By Consulate General of Switzerland in Guangzhou in Engineering / Manufacturing
July 3, 2023
Published By in Bilateral Relations