Best Bits: Nestlé China Boss Espouses Benefits of Thinking Local

by swisscham in Hospitality, Retail, Tourism

To succeed in emerging markets, you have to think – and act – locally. That was the central message from just-food’s interview with the boss of Nestle’s business in Greater China, Roland Decorvet. Nestle’s strategy means they are better placed than peers to succeed in China. The world’s largest food manufacturer has, Decorvet claimed, put the importance of ‘local’ at the centre of its operations in China, from investment in the country’s agricultural sector to NPD. Nestle’s last two acquisitions in China have also been majority stakes in significant local businesses – Yinlu and Hsu Fu Chi – working with them, Decorvet says, as partners, rather than buying the operations outright.

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