The Chinese government has prioritized the development of the Greater Bay Area in the past and will do so also in the years to come. In order to get a feel of what this region represents, the Bridge reached out to several Swiss companies and asked the Consul General of Switzerland in Guangzhou how he sees the development in China’s south. This issue of the Bridge also features a contribution from Vischer law and tax, focusing on the pros and cons of digital platforms that grant access to the Chinese consumers. In addition, we have an article of the University of St. Gallen, looking at the elites of nations, including China and Switzerland. In our member section, we provide an overview of our newly elected Boards in Beijing, Shanghai and Guangzhou, a list of past events and seminars, and a summary of companies that joined SwissCham China in the recent months.