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[WEBINAR] The Impact on the E-Commerce & B2B Marketing in the Post Covid-19 Era

August 26, 2020 @ 4:00 pm - 5:00 pm

SwissCham China kindly invites you to our webinar

E-Commerce and B2B Marketing in the Post Covid-19 Era

Dear Members of SwissCham,

Under the impact of COVID-19, Digital marketing becomes the safest and most efficient marketing and customer acquisition tool. SwissCham China will organize a webinar on August 26, Wednesday at 4 pm to explore how the Covid-19 is changing consumer behaviour and marketing approaches, what are the benefits of marketing technologies and key challenges in implementing them.

We are delighted to invite Jörg Wenzel, Founder and President of W4 Marketing AG &W4 China, to provide an extensive overview on B2B marketing:

  • What has changed in B2B Marketing under COVID-19?
  • What are the new keywords in B2B Marketing?
  • What should we do to improve?

In addition, we also invite Samantha Chalmers, Client Manager of 5 Star Plus Retail Design & Consulting in Shanghai to share her insights on creating experience online:

  • A changing market place – effects on consumer shopping habits/desires due to COVID-19 impacts
  • Creating Experience – different methodologies of connecting with consumers to drive e-commerce sales
    • VIP Consultant
    • Live Stream
    • VR for Retail
  • Benefits
  • Investment value of e-marketing methods
  • Are consumers ready? – Looks at how consumers are using this technology currently – effects post Covid-19 impacts – consumer learning curves
  • Implementation for your brand – application of technology/strategy for different industries

The leader of social e-commerce and live stream business of SHIXIAO network, Chai Yin will also join this webinar to talk about the KOL ecology and brand content marketing.

We are looking forward to welcoming to join us for this insightful webinar and remain at your disposal should you have any further questions.

With best regards,

Your SwissCham Team



W4 combines marketing expertise with state-of-the-art marketing technology to position products and sophisticated services in the market using instruments such as marketing automation, contextual promotion campaigns, enterprise websites, apps, and databases linked via intelligent interfaces. We have clients include Gornergrat Bahn, STS, Hatebur, Kluber, Schleuniger, Meyerburger as well as many other 2B and. For medium-sized and large companies, exhibitions, trade fairs and congresses are highlights of the financial year. They serve to present new products and innovations. Product managers and sales ensure that new orders and customers are generated. Companies reach out to internet and cloud service as their own event format for potential customers who were not reached at the trade fair or as an alternative to cancelled trade exhibitions.

5 Star Plus Retail Design & Consulting is an international retail design agency providing retail consulting, branded retail design, store design, visual identity design and online marketing services to international luxury and retail brands wishing to enter, expand or redefine their presence in China. 5 Star Plus will design and execute interiors as well as visual identities for boutiques, flagship, concept and lifestyle stores, exhibition stands, pop-up stores as well as all other types of retail environments. Clients include Swatch, KJUS, ORIS, UGG, HMSHost, CHEERS, Silhouette, as well as many chambers of commerce, ministries of commerce and embassies. Apart from retail design, we work with international retailers to adapt and develop a strong brand story that relates to the Chinese market. Our diverse international team with more than 10 years of retail experience, take time to research, understand, and develop designs and marketing materials to bring our clients success in the Chinese market. Our goal is to make your design dreams a reality.


Jörg Wenzel
Founder and President of W4 Marketing AG &W4 China

He is the 52 years old founder and owner of, founded in 1994, with offices in Zurich, Dresden, Heidelberg, Bratislava and Beijing.   He is an experienced Group President with a demonstrated history of working in the marketing and IT industry.  He is writing about current modern marketing and digital communication technology on the blog, offering guidance with regard to the consequences and opportunities of digitization in the B2B, health, energy, and marketing environment.  He is a Scrum Master, use agile methods such as Scrum@Scale at W4 and sees myself as a Servant Leader for his company and his employees.



Samantha Chalmers
Client Manager, 5 Star Plus Retail Design in Shanghai

With a background in international business, she is familiar with the differing implications of foreign operations including policy and strategy methods. One of her focus points was diving into emerging markets, putting a strong focus on understanding the needs of Chinese consumers on both a cultural and psychological level. Samantha helps foreign retailers looking to tap into the Chinese market by connecting them to resources through project management of a retail design concept. Additionally, her experience in small scale start-ups has provided her with adequate experience in both online and offline tactics for retail marketing.


Chai Yin 殷璧钗
Leader of Social E-commerce and Live Stream Business, SHIXIAO network

8 years+ of working experience in world top 500 brand companies. Skilled 0-1 project incubation and new retail business development. 3 months to build a single brand of social e-commerce to break the 2000W monthly sales, proficient in brand private domain operation, live stream business and other new media full link marketing. Location: France, Netherlands, New Zealand, Hong Kong, Shanghai. Working languages include Chinese, English and French.





Daniela Reinau
General Manager, SwissCham Beijing






Online Webinar – Zoom


English / 英语


16:00 – 16:05 Introduction by the moderator, Daniela Reinau, General Manager of SwissCham Beijing
16:05 – 16:15 Keynote speech: Jörg Wenzel, Founder and President of W4 Marketing AG &W4 China
16:15 – 16:25 Keynote speech: Samantha Chalmers, Client Manager, 5 Star Plus Retail Design in Shanghai
16:25 – 16:35 Keynote speech: Chai Yin, Leader of social e-commerce and live stream business of SHIXIAO network
16:35 – 16:45 Q&A
16:45 – 16:50 Conslusion

COST / 费用

Members/会员: 50 RMB
Non-member/非会员:100 RMB

Get 2 tickets for 80 RMB 



RSVP: Please register and send your questions raised to our speakers during the Q&A session to the following email address until Tuesday August 25.


Cancellation of RSVP / 取消报名 
In case you need to cancel your attendance to the event, please write an email to
at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a “no show bill” of the full amount stated in this invitation.  You can reach us as well by telephone:
+86 10 8468 3982



August 26, 2020
4:00 pm - 5:00 pm
Event Categories:


Beijing, China


SwissCham China

Your Swiss Business Platform in China

SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Swiss Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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