Baselworld this Way

by swisscham in Business

The 42nd Baselworld is expected to be the biggest yet, with over 150,000 visitors anticipated at Messe Basel from March 27 to April 3. In particular, visitor numbers from the Far East have been rising steadily for a number of years as there is continuing demand for luxury goods in Hong Kong and China. Chinese consumers now account for 30 per cent of total interest in high-end luxury watches, despite lower reported sales on the mainland, according to recent figures released by the Digital Luxury Group’s World Watch Report. In the six weeks leading up to this yearÕs show, Messe Basel became one of SwitzerlandÕs largest construction projects, requiring sophisticated logistics. Around 7,000 lorries from all over Europe transported tens of thousands of tonnes of material to the city; each truck called in via radio from waiting points outside Basel, followed a predetermined route to the site and was unloaded to a strict minute-by-minute schedule.

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