A Unique Film Guide for the Swiss National Museum in Zurich

by swisscham in Culture & Society

800,000 Chinese people visited Switzerland in 2012 – and this trend is on the increase. The Swiss National Museum in Zurich is also receiving increasing levels of interest from Asia and has now launched a new iPad guide in Mandarin which introduces Switzerland in a captivating forty minutes presentation. The film also includes in – depth audio – visual elaboration of the content in the form of fictional scenes which are used to expand on the historical facts. The iPad guide provides an easily understandable explanation of the milestones in Swiss history, the culture of our country and the political system, covering everything from humanism to the reform and enlightenment. Switzerland and its armed disputes in the Battles of Murten and Marignano are also covered along with the country’s economic development which has led to Switzerland’s wealthy status today. The supports of our political system are the subject of discussion in the federal council room: what does direct democracy mean? How is it applied in Switzerland?

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