A Picturesque Online Representation of Switzerland: Research on Weibo

by swisscham in General Interest

Three researchers from the Università della Svizzera italiana in Lugano did a research on photos taken by Chinese tourists in Switzerland. “A Picturesque Online Representation of Switzerland: a Research Conducted on Chinese Social Network Weibo” is based on the analysis of pictorial tourism related user generated content from the mainland Chinese social network Sina Weibo, on the subject of “Switzerland” as a tourism destination. It explores the picturesque online representation of the destination. 440 user-generated pictures were analyzed; 46 drivers and 12 themes were discovered as a result in order to draw the destination’s online image.

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