Football is becoming more and more popular in China. Olivier Glauser has recognized it. He opens the door to the actual European football cup in France to Chinese companies with his startup Shankai Sports located in Beijing. During this Eurocup, the names of internationally renowned brands like Adidas or Coca-Cola will be seen by everyone again. If you look closely, you will discover in the coming days the name of a company only a few knows outside of China.