Beijing
Shanghai
Guangzhou
South-West China
Hong Kong
Loading Events

Past Events

August 2019

[培训] 高端大客户销售及客户关系管理(中文授课)High Value Customers Strategy and Customer Relationship Management

In association with SwissCham Shanghai is delighted to invite you to: 中国瑞士商会诚挚邀请您 Dear Members and Friends of SwissCham, 课程简介 本课程适合大企业、政府高端大客户销售业务领域。 如何在价格竞争中向客户卖出优质高价的产品,如何在激烈的竞争中用低成本赢得高利润,这些都是众多企业追求的梦想。 本课程结合理论和实践,从建立客户关系、挖掘客户需求到运用关系从而赢得业务的整个流程进行梳理,通过案例分析、角色扮演和理论讲述等多种方式生动演绎大客户致胜之道。 有关培训的思考: 作为一名在职的工作人员,你如何思考下述四个问题: 作为学校与研究机构的专家,他们的研究成果需要的是智商;而每天接触不同用户,解决各种问题的销售同仁,我们的销售业绩更需要的是情商,理论的学习与理论在工作中的运用,谁更重要? 医生对病人的治疗,先诊断再治疗, 其中的诊断至关重要;销售对不同客户的开发同样有发现需求与满足需求两个阶段,我们要掌握的是解决具体问题的工具,还是提高分析与判断问题的技能? 优秀的企业看似遥遥领先,知名的品牌似乎占尽了优势!难道这些对手始终一帆风顺,在市场拓展的过程中没有挫折?他们取得成功的经验,与发展中的教训,哪些内容更容易给我们带来觉醒? 传统的培训通常是按照既定的内容按部就班,参加培训的学员与企业因背景的不同,学习效果相对有限;而咨询式培训则强调的是针对具体问题的解答;你对知识学习与解决具体问题,谁更期待? 课程收获: 许多的企业管理人员都寄希望于通过培训,来直接获取能帮助自己企业实现业绩倍增或有效管理的具体工具,但我们每一个企业自身的特点与所面临的问题千差万别, 看似在其他企业行之有效的方法能否一定为我所用? 法可以写明, 理可以讲明,但道则需要“悟”;因此通过本期课程的学习,你将更多地了解与掌握如何针对市场与对手开展分析,对自身特点与优势经行判断,从而确立出一套与众不同的差异化经营之路,使我们企业自身的利益最大化;不仅是授人以“鱼”,更重要的是授人以“渔”。 课程纲要 前言:如何使我们的销售工作效率倍增? 1.方向: 分析与判断 2.方法: 借鉴与思考 3.技巧: 实践与总结 ★ 案例分析:西门子手机产品的在中国市场的开拓 第一模块:观念态度, 方式技能 一.大客户的定义以及核心开发策略: 1.合作金额大的客户:稳 2.行业影响力大的客户:快 3.发展潜力大的客户:早 4.公司指定的战略客户:? ★ 案例分析:西门子公司在烟草行业的开拓 二.大客户是如何产生的? 1.是培养的结果 2.是努力的结果 3.是机遇的把握 4.是谋略的体现 ★ 问题思考:大胜靠的是什么? 为何我国的百年老店如此之少? 三.大客户销售取得成功的关键 1.信息充分, 分析准确 2.计划清晰, 分工明确 3.组织得力, 行动保障 4.责任落实,有奖有罚 ★案例分析:施耐德低压电器产品如何通过商务与技术的对比,发现不足,确定方向 四.对大客户销售人员的基本要求 1.态度积极 2.团队意识 3.专业技能 ★案例分析:松下电气公司的招聘要求 第二模块:自我分析, 树立优势 一.三个不同层次的竞争 1.价格---门槛低 技术---差异化…

Find out more »

Swiss National Day Party

August 3 @ 4:00 pm - 9:00 pm

In association with Dear Members and Friends of SwissCham, SwissCham is happy to support Swiss Club and is cordially inviting all Members, Swiss Citizens and friends of Switzerland to the Swiss National Day Party 2019. Best Regards, Your SwissCham Team Date & Time 日期 & 时间 Aug 03, 2019 16:00 – 21:00 Program Rundown 活动安排: 16:00 Event Starts 18:00 – 20:00 Dinner (16:00 – 21:00 Free Flow) Dress code 建议着装: Casual Prices 价格: Members/Students: RMB 400 Non Members: RMB 450…

Find out more »

July 2019

China Real Estate Market Update and Forecasts Q3 and Q4 2019

July 4 @ 2:30 pm - 4:30 pm
Bund 22, Bund 22, 3rd floor, No.22 Zhongshandonger Lu
Shanghai,China
+ Google Map

In association with       Dear Members and Friends of SwissCham, SwissCham is glad to invite you to join an afternoon with three concise presentations on recent updates in the industrial and commercial property market which impact foreign businesses in China. Who should attend: Business executives and decision-makers on corporate real estate including Finance Directors, GMs, MDs, CFOs & CEOs Best Regards, Your SwissCham Team Dr. Oliver Maaz German Lawyer and Partner CMS Shanghai Dr Maaz is an experienced lawyer who has…

Find out more »

Top Employer Practice Sharing: Incentives and profit sharing schemes

July 1 @ 2:00 pm - 5:00 pm
Wyeth Nutrition, 28F, CITIC Square 1168 Nan Jing Road West Shanghai
Shanghai,200041China
+ Google Map

In Association with Dear Members and Friends of SwissCham, Given the competitive labor market in China, finding, hiring and retaining talents is of great importance to foreign and local companies alike. In addition to monetary compensation, companies have to develop other incentives to ensure that important employees stay with the firm. To discuss the newest developments and trends, we have invited three speakers from Wyeth nutrition (a Nestle company) and human resources consulting firm Mercer. Best regards, Your SwissCham Team  About the Speakers…

Find out more »

June 2019

Changzhou: Company Visits and Innovation Dialogue

June 28 @ 9:00 am - 5:00 pm
Changzhou Changzhou,China

In association with                                 Dear Members and Friends of SwissCham, The Consulate General of Switzerland, swissnex and SwissCham Shanghai are happy to invite you to a full day visit to Changzhou. The program includes visits to Swiss companies Rieter, Bobst and Huber Suhner, as well as to the Changzhou National High-tech Development Zone. In addition, visitors are given the opportunity to experience the new-energy innovation center, the bio-medical demonstration center and attend the pitching contest…

Find out more »

Introduction to Dispute Settlement Clauses in Contracts

June 26 @ 6:30 pm - 9:00 pm
Salon 1+2, Four Seasons Hotel Pudong Shanghai, 210 Century Avenue, Pudong, Shanghai 中国上海浦东世纪大道210号
Shanghai,China
+ Google Map

In association with             Dear Members and Friends of SwissCham, In commercial practice, dispute resolution clauses are often relegated to the end of contractual negotiations, or dismissed as standard formulation without further thoughts as to the context. But these clauses can have profound implications for how / when / where / at which cost the dispute is resolved. This presentation will, with plenty of case studies from the practice, focus on how to agree on an…

Find out more »

Chat Conference: How to leverage WeChat mini-programs to drive conversion & sales

June 21 @ 10:00 am - 5:30 pm
Gemma, Gemma 2F, 20 Donghu Road, Shanghai 上海市东湖路20号Gemma二层
Shanghai,China
+ Google Map

In association with Dear Members and Friends of SwissCham, SwissCham is happy to support Entrepnr and is cordially inviting you to join us for the Summer Edition of the Chat Conference, the original WeChat Conference for social and digital marketers since 2015. This unique and intimate one-day event is a blend of great attendees, an intriguing agenda, a gorgeous venue, humor, debate, Q&A and quality networking. It is designed for decision makers from marketing/advertising/media departments to discuss the latest trends in…

Find out more »

POWER BI 商业大数据分析&可视化呈现 (中文授课) POWER BI Commercial Big Data Analysis & Visualization Presentation

In association with Dear Members and Friends of SwissCham, 课程简介 Brief Introduction Power Business Intelligence Desktop商业智能分析桌面版软件,以下简称Power BI Desktop。它是微软官方推出的可视化数据探索和交互式报告工具。核心理念就是让我们用户不需要强大的技术背景,只需要掌握Excel这样好用的工具就能快速上手商业大数据分析及可视化。它是构建在微软Azure公有云上的SaaS服务,无缝连接超过65+以上的数据库,超过85+钟以上的可视化报表。可以在PC端、移动端、手机端随时随地查看数据。Power BI在推出的短时间内就受到企业的青睐和广泛使用,覆盖零售、保险、制造、交通、教育等各行各业。未来,掌握Power BI的应用不仅仅会成为大学生求职或工作中的必备技能,也是能力的一种体现。 本课程主要培训数据分析与数据呈现的Power BI软件应用技能,培养满足企业岗位需要的数据分析与可视化技能,具备良好的数据处理、数据建模分析、数据可视化能力。 培训目标: 掌握Power Query多工作表、工作簿数据动态汇总。 掌握Power Pivot数据分析、数据建模的方法,常用DAX函数应用。 掌握Power BI Desktop呈现数据可视化的技术,享受无与伦比的图表视觉盛宴。 授课对象: 课程适用于有一定Excel数据分析操作基础,需要进一步提升掌握大数据分析与可视化的专业水平和使用效率的所有用户。 数据分析的各部门各级管理人员,企事业单位市场销售、行政办公人员、人力资源、财务会计、仓储物流等的相关岗位工作人员。 课程基础: 了解Microsoft Office Excel办公软件 有一定的Microsoft Office Excel办公软件使用经验 课程时间:1天,6小时授课(含答疑) 课程纲要 Course Outline 第一章:Power Query数据整理 1.   Power Query功能介绍及安装方式 2.   数据类型、查询刷新、应用步骤、上载存储类型介绍 3.   导入Excel数据 4.   规范化数据六大特点介绍 5.   数据的拆分合并提取 6.   多个工作表合并数据 7.   多个工作簿合并数据 8.   从文件夹汇总Excel数据M函数Excel. Workbook使用 第二章:PowerPivot数据建模与分析 1.   PowerPivot简介及与其他组件的关系 2.   理解事实表和维度表的概念 3.   DAX函数介绍 4.   计算客户不重复个数 5.   Related关系查找函数 6.   计算列和度量值的区别和使用方法…

Find out more »

深层挖掘EXCEL里的高级运用 (中文授课) Create Millions of Value by the Advanced Application of Excel

In association with Dear Members and Friends of SwissCham, 课程简介 Brief Introduction 培训现场,讲解与互动双管齐下,大量的案例练习,所有的知识点在课堂全部吸收 所有案例内容均从真实工作中提炼,培训后学员可以立即学以致用 所有EXCEL功能不再独立出现,均采用互相结合的方式学习,让案例更加深入工作 课后追踪,针对遗失的知识,一对一耐心辅导,实现真正的知识“落地” Training site, explaining and interacting with each other, a large number of case exercises, all the knowledge points can be absorbed in this training. All cases are extracted from real work, and the trainees can apply them immediately after training. All the EXCEL functions will no longer appear independently. The trainees will learn in a combined way, so that the case can be closer to work. There will be training tracking and patient one-for-one counseling about…

Find out more »

Fine Dining with Paul Pairet: How to combine creativity and discipline

June 12 @ 3:30 pm - 5:30 pm
Polux, Xintiandi North Block, No. 5, Lane 181 Taicang Lu, near Madang Lu, Huangpu District, Shanghai 上海市黄浦区太仓路181弄5号新天地北里, 近马当路
Shanghai,China
+ Google Map

Dear Members and Friends of SwissCham, When it comes to fine dining, there are not many Chefs in Shanghai who have the experience of Paul Pairet. Paul owns three restaurants in the city and his life project “Ultraviolet” has received three Michelin stars in 2017 and 2018. We invite you to this special event to hear how Paul developed his love for food and cooking, how he came up with “Ultraviolet” and what ideas he has for the years to come.…

Find out more »
+ Export Events