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Retail and Cross-Border E-commerce in China

May 16, 2019 @ 6:30 pm - 9:00 pm


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In association with


SwissCham Shanghai is delighted to invite you to:

Retail and Cross-Border E-commerce in China

Thursday, May 16, 2019
2019年05月16日 星期四
Time: 18:30-21:00
@Four Seasons Hotel Pudong

Dear Members and Friends of SwissCham,

With an increasingly mature and consumer-oriented economy and a new competitive landscape, China has taken a leading role, especially in the rapidly expanding e-commerce sector. The fast-growing, digitized and high-income middle class in China has an increased appetite for foreign premium products such as sporting goods, luxury clothing, electric vehicles and food. Thus, the Chinese market today offers enormous potential for foreign retailers. At the same time, this rapidly changing shopping landscape brings along new challenges and adaptation needs. In order to succeed in this market, foreign companies need to navigate and master both the finesse of online and offline commerce. In this seminar, Fiducia experts will outline how to navigate through the Chinese retail industry, efficiently structure your brand distribution in China, find reliable business partners and prepare properly for the world’s largest e-commerce market.

Best Regards,

Your SwissCham Team

 About the Panelists

Marshall Chen – Head of Fiducia’s China Consulting Team
Fiducia Management Consultants have been helping clients to successfully establish business operations in Greater China for 36 years. With 4 teams located in Beijing, Shanghai, Shenzhen, and Hong Kong made up of over 120 multilingual employees, Fiducia combines international expertise and local know-how to provide China Consulting, Corporate Services, Finance & Accounting, Tax Advisory, Trade & Technology, and Executive Search.
As the head of Fiducia’s China Consulting Team, Marshall has 15 years’ experience in providing multinational clients with cuttingedge market intelligence and strategic advice to support their growth in the Chinese market. His expertise ranges from conducting in-depth market studies (market mapping, competitor benchmarking, cost-competitive analysis, demand analysis) to strategy formulation for market entry and growth, as well as M&A support. Marshall has extensive experience in supporting clients from various industries, including plastics, machinery and medical devices.


Benny Xu – Country Manager of China, Schuler Wine China Co.,  Ltd

As the head of China Schuler wine company, Benny has 13 years’ experience in food and wine industry in both modern channels and e-commerce. His expertise ranges from branding management, marketing and strategy analysis.

Today, SCHULER WINE is one of Switzerland’s most renowned wine trades. In our own vineyards, our oenologists and our cellar master raise our wines in barrels made of noble wood, homemade, and let them be ennobles in our own barrel cellar.

For eleven generations, SCHULER relies on the highest quality and the strictest controls. It is thanks to this formula that we can guarantee the highest quality of our wine, and the fully satisfaction of our customers. Besides, 2013 AWC Vienna named SCHULER the best wine retailer in the world.

SCHULER China is very happy to cooperate with the different distributors, retailors and intermediaries in the various sales channels. We are not just your wine supplier, we could also be your personal wine expert.

Add the event to your Outlook Calendar: (請添加此次活动到你的outlook日程表)

Date & Time 日期及时间
May 16, 2019  18:30 – 21:00

Program Rundown 活动流程
18:30 – 19:00 Registration
19:00 – 20:15 Presentation + Panel Discussion + Q&A
20:15 – 21:00 Networking

Prices 价格
Members: RMB250 会员价
Non-members: RMB350 非会员价

RSVP: Please register by May. 14, 2019 请在2019年05月14日前登记

Cancellation of RSVP

In case you need to cancel your attendance to the event, please write an email to:
at least 24 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a
“no show bill” of the full amount stated in this invitation.  You can contact Nini Qi by telephone:
021 5368 1237. For third-party events, the event terms and conditions of the event organizer apply.
如未能及时取消,我们视同默认付款. 若非瑞士商会主办的活动,取消规则请参照活动主办发布的条款。



May 16, 2019
6:30 pm - 9:00 pm
Event Categories:


Salon 1+2, Four Seasons Hotel Pudong Shanghai
210 Century Avenue, Pudong, Shanghai 中国上海浦东世纪大道210号
Shanghai, China



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SwissCham China has roughly 600 company members. Our Chamber maintains a strong relationship with the Embassy of Switzerland, Swiss Global Enterprise, Swissnex and Switzerland Tourism. As the representative of the Swiss companies established in China, our goal is to help you to increase your business and visibility, especially amongst the Sino-Swiss business community.

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