Senior Swiss Official Highlights Importance of a Positive National Image, Seeks More Cooperation with China

by swisschambei in Bilateral Relations

Switzerland enjoys a good reputation worldwide for its exquisite products and financial hubs. Global Times reporter Lu Wenao had a chance to speak with Nicolas Bideau – head of Swiss Presence, a promotional arm under the Swiss Foreign Ministry – on multiple topics such as Switzerland’s experience in maintaining its national image and his thoughts on bilateral cooperation with China. Mr. Bideau stated, “The image of Switzerland is very cliché. When you ask a random Chinese what Switzerland is, he or she will tell you about the chocolate, the mountains, the banks and so on. But we are not only that. We are a nation which is very innovative. If you have a look at the innovation index, we are at the top, we do have very powerful high schools, universities and so on. I’m always trying to find enterprises that could give a face to the digital part of the innovative product of Switzerland because they provide a different image of Switzerland. We do have a lot of research on innovation, but we have a small market. This is the big difference with China. China has innovation and a big market, meaning that you can fulfill all the line from the research till the product.”

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