Following the fastest-ever changing speed of the Chinese Marketplace, precipitated by the behaviors of Consumers & Shoppers changing to “digitalization”, “diversification” and “speediness”, it has become critical for FMCG Companies to develop highly Innovative Technologies & Solutions. In the spirit of driving Consumer & Customer-centricity, Nestle GCR Supply Chain is leading with breakthrough Digital Supply Chain Capabilities in China. Recently, Nestle built a Smart “Digital Supply Chain Center (DSCC)” successfully and launched in Beijing with the witness from one of its business partners Kidswant, the well-known company in maternal and infant industry. Digital Supply Chain Center (DSCC) is a data and technology integrated smart Digital Supply Chain Center, providing a Real-time and end to end visibility through entire value chain. The Flow of Data, Information & Intelligence become visible in order to detect demand signals, triggering effective & on-time actions, therefore responding to the needs of consumers, shoppers & customers.
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